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Still, the crackdown has hardly gotten rid of the problem: Amazon is playing a classic game of regulatory Whack-A-Mole, stamping out one group commissioning fake reviews only to see another pop up right away. And with 30 million reviews coming in each week, Hollenbeck thinks the company may not be aiming high enough. "If Amazon punishes actual sellers a bit more, that would change incentives," he says. "Their current way is to delete at the reviewer level and not to punish the seller. They're not taking this quite as seriously as they should, and that shows up in the way they regulate it." Amazon says it is making a considerable effort to stop the fakes, which can result in people on fixed incomes who aren't particularly computer savvy wasting money on stuff that breaks right away. According to a recent study by consultant group the Behaviouralist, fake reviews can cause online shoppers to overpay 12 cents for every dollar they spend. "We want Amazon customers to shop with confidence, knowing that the reviews they see are authentic and trustworthy," says an Amazon spokesperson. "That's why we take reviews abuse seriously and aim to prevent fake reviews from ever appearing in our store." In 2020 alone, the company says it took down more than 200 million suspected fake reviews using AI models and employees monitoring the site.
When you're trying to get reviews on Amazon, it's important that you understand the difference between legal methods and black hat tactics (which can get your business suspended from Amazon). Plus, by using a tool like Jungle Scout's Alerts, you can be notified whenever you get a poor review.
When you're trying to get reviews on Amazon, it's important that you understand the difference between legal methods and black hat tactics (which can get your business suspended from Amazon). Plus, by using a tool like Jungle Scout's Alerts, you can be notified whenever you get a poor review.
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