Naturally, Amazon, whose search rankings for its millions of listed products rely heavily on reviews, wants those write-ups to be real, not fake. Last week, the company took one of its biggest actions to date: filing a complaint in Seattle's King County Superior Court against the administrators of more than 11,000 Facebook groups recruiting people for review scams with the aim of finding out who is running the pages and shutting them down. The company claims in the complaint that these groups violate Federal Trade Commission laws prohibiting deceptive endorsements in which there is a hidden connection between a seller and reviewer. Amazon has a problem: People like free stuff. For years, third-party sellers have been gaming the megaretailer's all-important reviews section by sending complementary goods to real people in exchange for glowing write-ups - even if the thing sucks. Buying off consumers looking for free headphones, body pillows, or indoor-gardening kits, these manufacturers shoot to the front page of a given search, boosting sales and frustrating the competition dumb enough to play fair.
Naturally, Amazon, whose search rankings for its millions of listed products rely heavily on reviews, wants those write-ups to be real, not fake. Last week, the company took one of its biggest actions to date: filing a complaint in Seattle's King County Superior Court against the administrators of more than 11,000 Facebook groups recruiting people for review scams with the aim of finding out who is running the pages and shutting them down. The company claims in the complaint that these groups violate Federal Trade Commission laws prohibiting deceptive endorsements in which there is a hidden connection between a seller and reviewer. Amazon has a problem: People like free stuff. For years, third-party sellers have been gaming the megaretailer's all-important reviews section by sending complementary goods to real people in exchange for glowing write-ups - even if the thing sucks. Buying off consumers looking for free headphones, body pillows, or indoor-gardening kits, these manufacturers shoot to the front page of a given search, boosting sales and frustrating the competition dumb enough to play fair.
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Amazon has some guidelines for the listing. These include: Creating a Quality Product Listing
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Amazon has some guidelines for the listing. These include: Creating a Quality Product Listing
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The Apple App Store is their walled-garden e-commerce platform that sells apps and games for iPhones, iPads, Macbooks, Apple Watch devices, and more. Does Apple sell fake products?
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...One broker's advert suggests that for every one-star review a product gets, "you need five new 5-star reviews just to average out 4.5 stars. If you want to average out 5 stars, you need 15 new 5-star reviews." They offer services to the UK and the US, among a plethora of other countries, adding that their service is manual, with no bots, and they will even upload photographs to "make it look legit". "Andrew" wishes he felt more guilty about writing fake reviews of Amazon products, but says if someone orders something they don't like then they can always get it refunded. The thirtysomething computer analyst from Oklahoma is off work while he recovers from back surgery and fires off five-star ratings as he awaits appointments.
...NEWS
One broker's advert suggests that for every one-star review a product gets, "you need five new 5-star reviews just to average out 4.5 stars. If you want to average out 5 stars, you need 15 new 5-star reviews." They offer services to the UK and the US, among a plethora of other countries, adding that their service is manual, with no bots, and they will even upload photographs to "make it look legit". "Andrew" wishes he felt more guilty about writing fake reviews of Amazon products, but says if someone orders something they don't like then they can always get it refunded. The thirtysomething computer analyst from Oklahoma is off work while he recovers from back surgery and fires off five-star ratings as he awaits appointments.
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